Marketing & Branding: Lessons From the Rest of Healthcare

MARKETING & BRANDING: LESSONS FROM THE REST OF HEALTHCARE

Preconference University:

• Create Your Own Newsroom, Build Your Own Brand

Thought Leader Session with Ragan Communications CEO Mark Ragan and Duff Media Partners President Jim Ylisela:

• The Power of Marketing in the Age of Instant Information

Workshops:

• Mental Health First Aid: Your Marketing Ace
• Social Media 101 and the Big Bad HIPAA Wolf
• How Good Leaders Become Great Communicators
• Three Simple and Low-cost Ways to Market Yourself
• Using Video to Tell Your Story
• Writing About Mental Health: What the Public Will Read

Lunch and Learn:

• The Value of Branding in Healthcare: Why Your Organization Needs It