MARKETING & BRANDING: LESSONS FROM THE REST OF HEALTHCARE
Preconference University:
Thought Leader Session with Ragan Communications CEO Mark Ragan and Duff Media Partners President Jim Ylisela:
- The Power of Marketing in the Age of Instant Information
Workshops:
- Mental Health First Aid: Your Marketing Ace
- Social Media 101 and the Big Bad HIPAA Wolf
- How Good Leaders Become Great Communicators
- Three Simple and Low-cost Ways to Market Yourself
- Using Video to Tell Your Story
- Writing About Mental Health: What the Public Will Read
Lunch and Learn:
- The Value of Branding in Healthcare: Why Your Organization Needs It
