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Heather Cobb

Sr. Director, Creative & Strategy, National Council for Behavioral Health

How Should Your Org Use Social Media?

September 20, 2015 | Marketing and communications | Comments
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More than ever before, people share their experiences with your organization online. They can rank and review you like they do their local diner.

But what if their experiences weren’t so hot?

“Every health organization and professional needs to Google themselves at least once a week because that is what patients are doing,” says Kevin Pho, MD, a practicing physician, co-author of Establishing, Managing, and Protecting Your Online Reputation: A Social Media Guide for Physicians and Medical Practices — and NatCon16 speaker.

As founder and editor of — a ‘go-to’ website with more than 2,000 contributing authors — Pho believes that health care professionals have to embrace social media.

But why?

  1. Social media can help you build better connections with those you serve.
  2. Social media can define and protect your organization’s online reputation.
  3. Social media can spread the stories of people that often go unheard.
  4. Social media allows you to share accurate health care information with your community.

How does your organization use social media?