National Council for Mental Wellbeing

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Positions support continued growth in advancing behavioral health across all sectors of public health and healthcare

Contact: Susan Partain, or 202.684.7457 x232

Washington, DC (September 3, 2014) —The National Council for Mental Wellbeing welcomes three new leaders to its leadership team.

Alicia Aebersold joins today as Senior Vice President of Communications and Strategic Development, a new position overseeing both the communications and membership/corporate relations departments. Aebersold’s leadership in health care communications spans more than 20 years, most recently overseeing communications for the National Program Office of Aligning Forces for Quality, a program of the Robert Wood Johnson Foundation. She has led communications and external relations efforts for the National Quality Forum, the National Governors Association, and the Treatment Advocacy Center. She won a 2000 Silver Inkwell Award of Merit from the International Association of Business Communicators for her work building a crisis communications guide for the National Education Association.

Becky Vaughn also joins the National Council today as Vice President of Addictions. Vaughn currently serves as CEO of the State Associations of Addiction Services (SAAS), and her new position and department was created as part of the merger of the National Council and SAAS. An accomplished advocate, Vaughn has an extensive background in addiction services, as well as the implementation of parity and the Accountable Care Act. Prior to serving as SAAS CEO, Vaughn was President and CEO of the Georgia Council on Substance Abuse.

“The National Council is committed to turning the spotlight on addiction prevention, treatment, and recovery, and we’re honored to have Becky Vaughn’s leadership as we pursue this mission,” said Linda Rosenberg, President and CEO of the National Council.

Heather Cobb was promoted to Vice President of Communications after serving in the role of Acting Vice President of Communications for the past five months, and previously as Senior Director, Strategy and Creative. Prior to joining the National Council, Cobb founded a communications consultancy through which she advised national non-profit and socially-focused corporate clients in public affairs, public relations, brand identity, messaging, grassroots communications, and media relations. Cobb has 17 years’ experience in behavioral health communications. She has served as the senior director of media relations for Mental Health America, the communication chair of the Coalition for Fairness in Mental Illness Coverage, and coordinated the communications and brand identity of both the National Working Group on Evidence-Based Healthcare and the Campaign for Mental Health Reform.

“We are pleased to have Alicia and Becky join the National Council, and we enthusiastically welcome Heather to the leadership team,” said Rosenberg. “Their expertise will help the National Council and its members toward the board’s vision of advancing behavioral health and wellness across all sectors of health care and public health.”


The National Council for Mental Wellbeing (National Council) is the unifying voice of America’s community mental health and addictions treatment organizations. Together with our 2,200 member organizations, we serve our nation’s most vulnerable citizens — more than eight million adults and children living with mental illnesses and addiction disorders. We are committed to ensuring all Americans have access to comprehensive, high-quality care that affords every opportunity for recovery and full participation in community life. The National Council pioneered Mental Health First Aid in the U.S. and has trained 250,000 individuals to connect youth and adults in need to mental health and addictions care in their communities. Learn more at