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Toolkit for the Surgeon General’s Report on Addiction

Be Part of the Conversation on the Surgeon General’s Report on Addiction

Facing Addiction in America: The Surgeon General’s Report on Alcohol, Drugs, and Health was released on November 17.

Surgeon General Vivek Murthy made the goal for the report clear: ignite meaningful conversation to ’turn the tide’ on our nation’s addiction crisis.

The conversation will only be meaningful if key players in solving the addictions crisis – you – take part in the conversation. We want you to be prepared. This toolkit can help you engage media, craft compelling stories and inform your community about addiction.

As providers of critical addiction services to millions of Americans, you know what helps people recover. You work to create a strong continuum of prevention, treatment and recovery support services. You have expertise and an informed perspective to share. The toolkit is designed to help you share that expertise widely.

National Council Toolkit

8 Steps to Media Outreach

Tips for Talking with Reporters

Sample Talking Points

Story Planning Guide: Connecting your Story to Strategy

Tips for Creating a Compelling Story

Sample Information Release

Language Matters – Say This, Not That

How to Support Someone in Recovery from Addiction

Tips for Talking with a Loved One about Substance Use

Addiction Infographic